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Ti Amo Italia.

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Words can't really describe the beauty of Italy; it was even hard to capture it through photos... it was one of those were you "have to be there" to experience it.
It was definitely more than what I could have hoped for... it was a beautiful trip with 
amazing, talented people to hang with.
 I hope you can see through these favorite photos of mine, how much I enjoyed being there.

It was my first time in Italy, but I sure hope it won't be my last.
Ti Amo Italia,
arrivederci.
x
A huge, special thank you to Luisaviaroma who made this trip possible!
(camilla and andrea, you guys are amazing!) 


Sorry I'm Fresh.

Off-Duty.

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This pretty little sweater was the perfect color for the warm-almost-feels-like-summer weather we've been having in LA- plus I like that it doesn't look like a fall/wintery outfit because of the bright color! 
I love making my own rips to my skinny jeans- it adds character to them!
Sweater:Cynthia Vincent (similar here, here + here) |  Jeans: Kova & T (DIY rips)  |  Booties: Coach |  Hat: Cotton On ( similar here + here) |  Bag: Celine Trapeze

Every thursday, my dad has the day off so I spent it with both my parents... it's our ritual to always go have breakfast, lunch and dinner and do some shopping on Thursday. It's our bonding time!

Speaking of shopping... I have happy news! We finally re-stocked (AGAIN!) on our DBA tees and sweaters!! They've honestly become a staple... make sure to get yours
happy shopping!
xx
Thank you for stopping by..kisses to you!

Just Do It.

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Blazer: H&M (similar here )  |  Tee: Zara  |  Faux leather skinnys: Tripp NYC (similar here, here + here) |  Sneakers: Nike |  Bag: Zara  |  Shades: Karen Walker |  Heart ring: Ariel Gordon |
Arrow bracelet: Lauren Elan

If I could dress in one look everyday, it would definitely have to be this. 
I've been into buying more basics lately and it makes all the difference in my wardrobe. 
Seriously. But I have yet to find the perfect grey tee though; this one's great, I love the color but it's
a tad bit too short. Ladies, a grey tee is a must in your wardrobe! Such a staple and so versatile!
oh and my sneaker collection, keeps growing... I have my eye on some New Balance but haven't been able to track them down!

In other great news, last month I worked with my friends over at Foam magazine (January/February '13) on a really fun spread for this month's Blogger Issue magazine (It's out on stands already, go get it!) It was paradise- the stylist had amazing racks of clothes and shoes that it was hard to narrow looks down! We shot over 12 looks; my hair + makeup girls (hi Jen and Nicole!) did soooo good- i loved my hair styles and makeup look!
So flattered for this spread as they're calling me the Mix Master! Check out the magazine out now; it has tons of other bloggers featured! A must read!
Which is your fave look?

Huge thank you to my girl Sari- you're the best!



Hair Week.

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Really diggin' the side swept bangs in a messy bun lately! It's been my go-to this past week!  I paired it with some red lips and my new fave vintage camo tee! Perf date look!
(Similar teehere + here)  and Revlon lipliner

All tied up! Love having my hair in a high pony tail- it's so effortless! Don't do it often because it gives me a headache!
(vintage Armani blouse and Ever jeans)

Rockin' a messy ballerina bun with my pretty headband from BCBG.
(DBA sweater sold out in two days! Will be restocking next week!)

I'm tellin' you- I love this new hair look so i've been wearing it almost everyday!
 
Selfie! You gotta love those mirror shots! :)

A fishtail braid was part of my hair week looks last week! LOVE!

I guess I was putting in a little more effort into my hair last week instead of just always wearing it waved out!
Totally loved having a different look everyday- will definitely try and keep up this new hair look, everyday!
It's crazy how your hair can transform you so quick! Felt like a different person everyday last week!
Which one was your favorite look?
Re-create it!
xx
follow me oninstagram for more photos of my everyday life!

Double Green.

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Skirt: Costume Nacional |  Sweater: from local store  |  Sneakers: Zara (similar here, here + here)  |  Backpack: Pour la Victoire 

So happy you guys loved yesterdays post! I have a little surprise for you guys.. hopefully I'll be able to post soon! (regarding hair/beauty)
Stay tuned!

Oh and I love this green on green look, 
Try the same color thing this weekend!
x

Also, don't forget to enter Polyvore's x Samsung Galaxy contestHERE.

Camo Girl.

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Tee: Vintage  |  Jacket: Vintge Levi's  |  Shorts: Brandy Melville  |  Bag: Loeffler Randall |  
Sneakers: Converse


 Hi! Super quick post today-
You might look at these photos and think,"wait? Why is she dressed like it's summer?". Well I thought the same way last week when I was getting dressed for the day- I found myself reaching out for cut-off shorts, tees, and even sandals! We had a week full of 80+ degree weather last week; totally felt like summer hence this look! 

I wore some of my favorite pieces; this camo vintage tee I picked up at the Rosebowl flea market for like 7 bucks and this vintage super distressed Levi's jacket. I love that pretty much this whole look is made out of cotton; makes my heart happy!

Speaking of cotton, we are in Round 2 of voting in the Road to the Runway campaign leading up to Cotton's 24 Hour Runway show in March!! I honestly can't believe how time flies! I remember telling you guys about this campaign back in like November and now we are near the finish line..It's been so awesome seeing all the cool street style looks from around the nation and seeing it narrow down to 4 looks per nation is amazing! Check out the finalists and make sure to vote for your favorite HERE...(Vote for the WEST finalists! They're from my region!) Remember- voting each day gives you a chance to win $1440 weekly!

What Goes Around Comes Around


Think Blue.

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Errands, meetings and work to catch up on, called for a laid-back look that would get the work done.
Yesterdays look was not only too comfy but I found myself back in love with my Unif jacket... 
Caps are my go-to accessory when 1) Im having a bad hair day and 2) I want to go incognito especially
 when I'm hardly wearing any makeup. It's perfect!
Let's talk about this jacket- you first saw me wear it back in September for fashion week (here) and it's one of my favorite jackets because of it's unique look- cool blue and the rad spikes. Plus, every time I wear it, it brings out the bad ass in me...which I love because I tend to be too sweet.
Jacket: Unif (denim onehere) |  Tee: Zara  |  Jeans: Anine Bing (size 25)  |  Flats: Zara (splurge here, save here)  |  Bag: Celine


RACHEL Rachel Roy.

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I had the absolute pleasure of being able to work with the Rachel Roy team to shoot behind-the-scene
 photos for their Summer Campaign- which we shot last week in Venice Beach. It was a really fun experience for me because not only did I get to see the collection firsthand, but I got to be behind the lens and shoot photos; which I hardly get to do because I'm always in front of the camera.

Take a look at the behind-the-scenes photos and hope you love them just as much as I loved shooting them!
xx



Studio Visit: Meredith Wendell.

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Collage set made in Polyvore ( follow me!)
Super excited to share this quick post which took place last September in New York during fashion week, whoa! Time flies! My good friends at Polyvore and I visited theMeredith Wendell studio to check out their latest collection and also work on a secret project that has been in the works ever since!!
I can't express to you how excited I am to announce what we have been working on, but those details will come soon! You guys will looooooooooooooove it though; because I'm head over heels for it.

Meredith Wendell is part of Polyvore's Designer Collective, which is a cool program where they work with small brands to help promote them, give them an e-commerce platform, collaborate on projects and connect them with the most influential Polyvore members. It's thrilling to take part of this new project with Polyvore.

Take a look at the behind-the-scene photos from MW's studio as we discuss, design, 
narrow down and pick different elements to our collaboration!
Enjoy and stay tuned.. I will announce the secret project!
xx


Their awesome wall of inspiration- so much COLOR! That's one of the first things I loved about the brand- they are not afraid to use color; they're very BIG on neons and brights, which is totally my thing! It was like we were a match-made in heaven!
I'm looking over my mood boards that I made in Polvyore to show Meredith... the more inspiration, the better!
Photos by Eugenia Chien

Are you excited yet? Be ready!
xo
Thank you for stopping by and being so sweet and supportive!
love you guys!

Sure Thing.

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Jacket:Mango |  Sweater top: Anine Bing |  Jeans: A&F (old)  |  Pumps: Madewell(similar here + here)  |  Bag: Celine |  Rings: Ariel Gordon (heart) +  Gabriela Artigas


I love me some ripped jeans paired up with something more put-together like this amazing jacket and fancy layered necklaces. Totally balances out the look.

Speaking of looks- make sure to vote for your favorite looks in the Cotton Road to Runway campaign.. Round 2 is getting so close and I can't wait to see who ends up winning! Vote HERE
(By voting, you can win $1440 weekly!)
GO WEST!!

xx


Sport Luxe

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Dress: Maurie and Eve ( blouse version here)   |  Jacket: Zara (similarhere,here + here)  |  
Sneakers:Adidas Samba |  Bag: Celine  |  Necklace: Ariel Gordon |  Sunglasses: Ray Ban


These Samba sneakers are classic and are so versatile! Perfect for those long days of errands, walking around and comfort.. I paired it with a dress to feel more "dressed up"!

 I wore this look to run errands and check out office spaces- so excited! SincerelyJules is growing so much and decided I need a creative office space for the blog but also for my shop - 
to do my packing, shipping, orders, etc from!
It's an exciting new chapter! Will keep you updated with the process!

xo
Ps- the Mango jacket from the last post was on sale- so not sure it'll be back! Check your local Mango store!





On the Go.

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Sweater: H&M  |  Jeans: Ever  |  Sneakers: Converse  |  Bag: Celine Trapeze  |  Shades: Ray Bans

It was a little more chilly yesterday, hence the turtleneck. I swear, you can never tell with this LA weather. One day is warm, the next is sprinkling. Anyway now, I'm packing to leave for New York as fashion week is finally here! I leave tomorrow morning 
so I'll see you there; stay updated with me with all the nyfw happenings over at:

PS- I've been meaning to let you guys know about the nike sneakers I wore the other day- got so many emails regarding them.. finally found the box in which they came in- they're called
Nike Eclipse II Premium 
xo

Cali Cool.

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Jacket: Candela NYC (cool onehere)  |  Sweater:3.1 Phillip Lim |  Leather skinnies:Anine Bing (wearing xs) |  Heels:Jil Sander | Sunnies: Target |  Clutch: Marc Jacobs 

Greetings from chilly New York City!
Currently bundled up in the NY for fashion week.. can't ever express to you how much I hate the snow and being cold. Being from Cali, I've been quite spoiled. Love being here regardless, but makes it a bit difficult to look cool with layers and layers of clothes, you know?
Wore this on my last day in LA before coming here for last minute meetings and errands; the Target sunnies have been so fun to wear too! 

Speaking of outfits and Cali, wanted to update you on the progress ofCotton's Road to the Runway campaign! We are now officially in Round 3 which means we are that much more closer to the finale which is sooo exciting! Currently, two finalists from each region are going head to head to battle it out!
From my region (WEST) its so close, and the two girls are super cute! 

VOTE HERE, to have your say and be entered to win $1440 a week! Hurry! GO WEST!!



Shades of Fur

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Faux fur jacket: River Island |  Tee: Zara  |  Skinny leather pants:Anine Bing |  Clutch: Clare Vivier

First day of NYFW, consisted of welcoming blizzard Nemo. Not the best way to start off fashion week but everyone did make the best out of it which was refreshing to see! 
I started off my day working and catching up on emails and attending a couple of shows at Lincoln Center... Rebecca Minkoff's show was on point, like always. Her oversized coats, and leather pieces were something to lust over.  

Anyway, this faux fur coat was definitely my best purchase for nyfw (it's on sale too!).. the colors are probably one of my favorite palettes and it's surprisingly really warm! 
Off to rest a little then off to some more shows!
Follow me on instagram!

Color Blocking

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(last photo taken with iPhone)
Jacket: Three Floor |  Dress: Three Floor  |  Jeans: JBrand |  Heels: Valentino

Second day of fashion week and the weather cleared up a little, allowing me to walk around in more "fashion week appropriate" shoes other than my sneakers. This dress over jeans ensemble is a little funkier than my usual but it's fashion week, so anything goes... besides, Herve Leger's show on Saturday had this sorta styling going on the runway too. (dress over pants/leggings) 

ps I loove Three Floor- the jacket and dress were the perfect pieces to help brighten up the chilly weather!

Just a few more days and I'm back home in LA, which Im happy about!
xx

Geek Chic

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Jacket: Madewell  |  Tee: Topshop |  Jeans: Current/Elliot |  Coat: Zara (similarhere)  |  Beanie: Asos |
Earrings: Samantha Wills

Hii!
It's been a few days now into nyfw and it's been so good to hang with all my blogger friends from around the globe- it's always the icing on the cake! The shows, the parties, events, meetings, etc.. it's all fun and amazing but can be overwhelming at times. To keep me going through out 10-12 hour days is dressing comfortably and wearing pieces that can be transformed from day to night!

One of my favorite style looks I have been wearing during nyfw is this effortless-edge look. You know kinda like "I don't really care what I throw on, just want to look cool" sorta thing? Yeah, well that was this day.. I kept it really low-key and just attended a few meetings and visited a few showrooms so this effortless-edge look got the job done!

Speaking of effortless-edge, want to share with you a super cool/fun contest Polyvore is hosting with Samsung Galaxy Note II... make sure to ENTER HERE + find out what you'll win!
All details are on there when you begin creating your set!
 Have fun with it and you can enter as many sets as you want!
Good luck!

Be Mine.

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Want to wish all of you a happy and lovable Valentine's Day!!
Spend it doing fun things, give hugs, wear red/pink lips, dress up, eat cupcakes, curl your hair, give a flower to each one of your loved ones, dance the night away and love everyone dear to you!

I love you guys and thank you for supporting me always!
Happy V'day!!

ps- I was playing around with sparkles a couple of weeks ago and always wanted to make a heart while doing so... my friend Emilio captured it quite nicely!
Stay tuned for my new york photos; trying to sort them out!
xx

Pop of Red.

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Blouse: Zara  |  Vest: BCBG |  Jeans: Car-Mar  |  Sneakers:Isabel Marant |  Bag: Marc Jacobs |  Shades: Ray Ban |  Necklaces: Jennifer Zeuner and Ariel Gordon

With all the chaos that fashion week brings, you hardly feel like there's enough time for everything on your agenda to check off. I know that for me, I always make sure to go all out the first few days I arrive (with shows, appointments, showroom visits, meetings, events, etc)  then I slow down a bit and make sure I keep things a bit more mellow to help keep me under pressure. 

While all the fashion week happenings were taken place in New York, I was also tuning into the tight race that was taken place over with my friends at Cotton's Road to the Runway campaign! After all those months of voting, we have finally announced the winners that are going toCotton's 24 Hour Runway Show!! I'm so excited for them! Hallie S. from Los Angeles, CA will be representing my region, the West. She's super cute- her style is fun, bold, and fresh!

Go on Cotton's Facebook to check out the Pinterest board each region created and make sure to "like" the page!! Vote for your favorite region (Ahem! WEST!) and you could win a trip to south beach with a friend and a $2k shopping spree!! Wooo-hoo!
xo


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