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Floral Night.

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Blazer: Silent Noise  |  Shorts: Paige Denim  |  Tee: random |  Wedges: Seychelles
photos by: Argelia Guerra

Feels really weird posting an outfit during the night, doesn't it?; 
but something about last night's pretty summery weather along with an equally summery outfit
 set the mood for some quick night shots after a fun dinner with my girlfriends.

Weekend is here- yessss! Have fun, eat your fave food, dance to your fave song
and be with the people you love,
xx






Spot On.

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Jeans: Zara (cool ones here + here) |  Blouse: gifted Myne  |  Wedges: gifted Rachel Zoe
 |  Bag: Claire Vivier  (cute ones here + here) |  Watch: gifted Diesel  |  Shades: Ray Bans 
Necklace: Albeit
photos by: bestie Argelia Guerra

hii!
These jeans are on constant rotation; they're hard not to be...
 They seriously have been my best Zara buy to date- I've gotten a lot of q's and emails
 regarding the sizing on these.
I usually wear a size 25 on all jeans, but I picked these up in a size 26 because I
wanted them to fit loose and low rise. So I recommend going up a size if you want them to
 fit like the ones I'm wearing.
 Good luck!
xx






Flower Bomb.

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Dress: For Love & Lemons via the Shop PR  |  Boots: Vintage  |  Bag: See by Chloe  |  
Shades: Ray Bans

photos by: Temoc Gonzalez

These ol' boots can do no wrong paired with a long, maxi floral dress; ideal outfit for when
you're on the go but still want to embrace spring/summer.
oh and that angelina jolie slit? yeah, it adds a bit of sexiness too.

On a different not, as a sports fan, I'm so sad the Lakers lost last night 
and ended their attempt to win a championship. BUMMED..
Guess my boys in purple and gold will come back next season to win it instead..
Are you guys sports fan? if so, who do you follow?
xx




Make-Up Wear.

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make-up must haves



Yay! Beauty post!- Finally! Above are my fave make-up products I use for everyday wear.
When it comes down to my make-up, I like to stick to a certain look that fits my everyday.
 I don't really like to take risks or try new make-up looks because 
I'm not one to really wear eyeshadow or falsies everyday plus with my
laid-back style, it allows me to wear something more subtle. 
 I'm a big fan of using both inexpensive, drug store make-up
and higher end brands- it's all about that balance!

My daily make-up routine consists of emphasizing my eyes, cheeks and brows. 
FACE: I alternate between wearing foundation and powder depending on my mood.
 For the most part I wear a foundation powder as my base.
- To prep my face, I start with using a toner after washing my face. Right now I'm into 
Lush's Tea Tree Water toner- I either spray it all over or use a cotton ball to apply.
-  After, I prime my face using Hourglass mineral primer- this helps prep the foundation 
but also makes your make-up look a bit more flawless.
- I apply my Two Faced foundation to help even out my skin and add concealer for my 
under eyes and blemishes only.
I then add a little bit of my Laura Mercier powder to help set in the foundation 
with a sephora brush
- Tip: Carry a translucent powder to touch up through out your day like Make-Up 
Forever's HD high definition powder- it matifies the skin without changing it's 
natural contours; DON'T touch up with more powder because you're just piling 
up more make-up.

READ THE FULL POST AFTER THE JUMP... click more on the bottom left.

CHEEKS: I'm such a blush junkie- I have a million blushes and always mix 
two to get the right shade (try it!).
- I start with a bronzer to help define my cheekbones and after add my blush 
on the apple of my cheeks. I use MAC's Prism blush and Maybelline's Dream
 Mousse blush in 25 (similar here)
- I add High Beam from Benefit or MAC Mineralizer to highlight my cheeks; plus it 
gives me a pretty glow.

EYES: I always wear eyeliner- whether it's winged, pencil, liquid, smudged... 
I mean you name it. 
I start at the outer corner of my eyes and work my way inward. I usually start with a 
liquid liner and go in with a kohl pencil liner over it to give it a less harsh look. 
I use Laura Mercier kohl liner usually in Brown.
- I add two to three coats of mascara to finish off my eyes and that includes my 
bottom lashes too! I use Dior show and Maybelline's Lash Discovery.
 - For a dramatic look (since I don't do eyeshadows) I like to smudge liner at the bottom 
lid close to my lashes with Rimmel's Spark it Up liner in 610. (similar here)
- Tip: Try staying away from black liquid eyeliner for day looks- it's too dramatic.
 Stick to a brown liner; it's more natural and youthful.

BROWS: My brows are a big part of my make-up routine. I have very thin &
 light colored brow hair so I always fill them in to make sure they look defined.
- First, I don't tweeze my eyebrows. I find that tweezing can be addicting and you always
 end up over tweezing and having thinner looking brows plus it's hard keeping
 up with them yourself.
- I thread my eyebrows instead- looooooooooove this! Highly recommend! Threading
 isn't painful and the result lasts about 2 weeks. Brows that are threaded have a far
 better look to them- they look clean, well groomed and the shaping looks always amazing.
- I fill in my brows with a brow pencil ( Anastasia ) in brown and use a brow comb to
 comb them into place. 
- I use the liner lightly and go over my brows about 2-3 times to get to the shade 
I like- make sure you use gently strokes so that you don't get any harsh lines.

LIPS: I love soft, rose looking lips- nothing too crazy, just pretty enough to make my
lips have a nice tint.
- I'm crazy about Laura Mercier's HydraTint in Berry tint and Rose tint-
 it gives me the perfect shade of pink/berry lips.
- I also use and love, NYC's lipstick in Violet Shine 319

*The last photo includes some other products I use and love:
Evian facial spray- I spray this on a couple times a day to keep my make-up
looking moisturized and fresh through out the day, perfect for on the go and it's small to
 fit in your purse!
Josie Maran- It's so important to protect our skin, including our face. I use this to
 moisturize my face and it has SPF 40+ protection... it smells good too!
YSL Shocking mascara- For years, I've had a hard time finding a great mascara...
 I had tried expensive and inexpensive ones and none ever made my lashes
stay curled. Finally, I found 3 that I haven't been able to stop using. Dior show,
Maybelline's Lash Discovery and YSL Shocking mascara!
Two Faced Foundation- Gives me the perfect amount of even-ness and coverage
without looking heavy. It's light and easy to blend.
L'Oreal H.I.P cream eyeliner-perfect creamy liner that glides so smoothly! Love!

Hope this answered all your questions regarding the products
 I use and you found new products to check out!
Tell me some of your fave products so I can check out!

Make sure to follow me and all my collages on Polyvore-
perfect place to make layouts and collages like the one above!
xx






Win $1,000 Shopping Spree thanks to Net-a-Porter

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Excited to bring you guys an amazing giveaway today that I'm kinda wanting for
 myself actually <3... but it's for one lucky Sincerely Jules reader only! Yay!

 Lyst and Net-a-Porter  teamed up to giveaway a $1,000 shopping at Net-a-Porter!

 The only thing you need to do is:
- sign up for Lyst through Facebook or Twitter from clicking the above image
and you're automatically entered - It's really that easy!

Details:
Click the above image to enter or click HERE.
Contest begins May 24th, 2012 at 12:00am EST and ends May 30th, 2012 at 11:59pm EST 
(the "entry period"). All entries must be received during the Entry period. 
Winner will be announced May 31st.

Good luck everyone and hurry to enter!
xoxo


NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CONTEST. BY ENTERING THIS CONTEST, ENTRANTS ACCEPT AND AGREE TO BE BOUND BY THESE OFFICIAL RULES.








Fully Equipped.

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Blouse: gifted Equipment  |  Shorts: gifted Quiksilver  |  Heels: Madewell (similar here)  |  Purse: Marc by Marc Jacobs | Necklaces: triple spikes Alimonada , middle necklace Alimonada + triangle Albeit
  |  Bracelets: Alimonada  | Shades: Ray Bans
photos by: Jadene Munson

Pulled out one of my fave blouses to take on a busy day- paired it with these Quilsilver
 shorts ( I received back when I first started blogging) to dress down the blouse.
 I ended up chopping them off to a way shorter length (compared to before) right
before I walked out the door and now I'm beyond excited to have
 a "new" pair of cut-off shorts to play with. Yes for recycling!

Anyway, I'm off to San Francisco for the weekend, happy to be going back there again!
Make sure to follow my SF adventures throughout the weekend on my
instagram (@sincerely_juless) and twitter!
Photos to come!
xx






San Francisco.

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Dress: Three Floor via Lefties Showroom  |  Coat: Three Floor  |  Heels: Zara  |  Bag: Rebecca Minkoff (cool ones here + here)  |  Necklaces: Alimonada + Albeit

photos by: big sis, Lily.

Spent the weekend in San Fran with my family and was thrilled to be back!
 It always feels like I'm in NYC but on a much smaller scale when I'm here (not sure why)
- plus the weather was great and bearable this time, total plus!
I wore this on Friday night for my brother's opening art show- which was amazing!

Since SF weather is alot more cooler than LA, I definitely came prepared this
 time and brought a cozy + stylish parka with me!
xx
Happy Memorial Day-
Today we remember those who have fought for our nation and those whose 
families lost a member because of it.. 
thank you, we salute you.







Prints Charming.

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Blazer: Gypsy Junkies |  Blouse: Vintage  |  Shorts: AE  |
 Shades: Rebecca Minkoff "Perry" sunglasses  |  Watch: Fossil

photos by: Temoc Gonzalez

Felt good to spend sunday doing fun things under amazing weather! It was
 in the high 80's, close to 90 degrees! So you know what that meant:
Short shorts, shades, Dodger game, palm trees.. all while sippin' on a 
cold, frozen lemonade!
Couldn't of asked for a more relaxed, fun sunday.

ps- picked up this striped top back in SF over the weekend... so happy to have a new
striped blouse added to my collection! Seriously, it's my fave print!

Make sure to enter my giveaway for Net-a-Porter/Lyst HERE- just sign up
with your twitter or facebook. (last day tomorrow!)






Head over Heels.

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shoes: Shakuhachi

Swooning over my new bad ass wedges; something I had been missing in my shoe department!
They look great with everything and they're comfy-
 added bonus? They have rubber grip soles so I know I won't slip! Score!

ps- That's not a heart tattoo.. I just drew it on there for fun!
xx





Denim Wear.

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Jacket: Madewell  |  Top: Zara (similiar here and here)  | 
Shorts: Kasil Workshop (cool color here) |  Heels: BCBG "Joy" |

photos by: Temoc Gonzalez 

So cool to see how many of you liked my fake lil' heart tattoo on yesterday's post-
always wanted a tattoo but have never built enough courage to do so, plus
I've never been the type to just get things just to get especially in spur of the moment
 type of situations.  I've always made sure I do things because there's a
 meaning or because I truly love what it is... 
How do you guys feel about tattoos? 
p.s- love the combo of a subtle pin stripe nautical style print on shorts 
paired with lace- perfect summery look... 
I threw on my flat beige sandals afterwards because
these heels are a little too hard to walk in all day with.
Happy Thursday!
xx




Insta-Juless.

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Outfit of the day: Vintage striped Giorgio Armani blouse with all-time faves Lee shorts and gorgeous Brian Atwood heels!


Arm swaggin' it with my new bling from Alimonada

Pretty and yummy waffle at Lori's diner in San Francisco!

Trolley ride down Powell Street in SF; wearing Vintage blouse, Levi's jacket, Tripp leather skinnies, leather converse and warby parker glasses.

My DIY tassel garland finally up on my desk wall. So pretty!

Some essentials: LV card wallet, eye drops, 3.1 Phillip Lim shades, friendship bracelets (Gap + JCrew) , Essie polish, YSL lip gloss, Diesel watch and Canon Powershot s100

Jewels for Jules: top to bottom: Albeit, Alimonada + Alimonada

My girl D$'s cool things, minus the watch. (vintage sunies, YSL ring and cool skull)

Showing off my chevron rings that my lovely friend gave me, thank you Rosie!

Words to live by: DO WHAT YOU LOVE...... & LOVE WHAT YOU DO too.

Few snaps from my instagram (follow me! @sincerely_juless).. will
be updating more frequently because I finally switched over to an iphone,
from having a Blackberry for over 5 years. SO SAD!!!!
I told my friend that I still carry my blackberry with me because I can't let it
go yet, she laughed at me and said I was silly.. I am.. but I have
always been team BB, so it was hard.
 I will hold a special ceremony for my BB... RIP. <3

ha, I'm exaggerating but I am really bummed though.

Excited that the weekend is here... a lot of cool things happening this weekend!
Special happy birthday to my nephew, Diego! I love you and wishing you
the best of everything, especially your fave toys + food. <3

xx





Venice.

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  Dress (worn as skirt): Edun  |  Sweatshirt: ByCorpus  |  Button up: All Saints  |  Wedges: gifted Rachel Zoe  |  Bag: Marc Jacobs  |  Shades: Karen Walker  |  Watch: gifted Diesel

photos by: Temoc Gonzalez

Spent my Sunday all day at three beaches: venice, santa monica and long beach.
From bike riding to eating sea food, I've come to realize that
I'd live by the sea any day.

 <3






Flower Power.

Life is a Beach.

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Blouse: Cynthia Vincent  |  Shades: Ray Bans  |  Sandals: Pour la Victoire (cute ones here, here & here)  | Shorts: American Eagle (worn inside out)

The last couple of days I've been living by the beach, mainly because I've been
into bike riding on the pier! Totally my thing right now.
It's not only beautiful to be surrounded by the breeze, ocean, palm trees, sand, 
and people but it's such a great work out. 
Yesterday I spent most of my morning/afternoon bike riding as the beach was 
more than half empty which made it much easier to ride through the pier!

I get emails/questions a lot about my workout routine; to be honest I really don't have one.
I was doing Zumba for a while, but haven't done it in the last month or so. I do highly recommend
Zumba as an alternative to going to the gym ( I'm so not the gym type of girl)...but for now
I'm doing bike riding and I occasionally go running by the park. 
Although, I prefer not working out in the gym, lately I've considered joining to try it out.
 Do you guys recommend getting a membership? Thoughts?
Big kisses!
xx









la Americana.

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Blouse: H&M  | Shorts: Quiksilver  |  Bag: Miu Miu  |  Sandals: DKNY  |
 Necklace + Bracelets: Alimonada  |  Shades: Ray Bans

photos by: rosie reyes

Did a little shopping a few days ago at the Americana (my fave place!) and 
picked up a few key items I needed for my summer essentials... 
on the list were:
1. new sunglasses
2. pink lipstick
3. flowy dress
4.  silk blouses and cut off shorts
5. sandals

what is on your summer shopping list?

ps. - After reading your guys' thoughts on joining the gym... I think I'm going
to hold off on that for a bit
 and keep bike riding and doing Zumba! There's a new
zumba instructor at my local place and heard she's amazing so I'm excited to try her
out next week! thank you guys!
 
xx






Sparkly Plaid.

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Plaid shirt: Uniqlo  |  Tank: Rory Beca  |  Skirt: Thrifted  |  Sandals: Zara (cute ones here +  heels here)   |  Bag: Vintage Gucci  |  Shades: Karen Walker  |  Watch: Diesel

photos by: Rosie Reyes

I'm sure you can tell by now I have an obsession with mixing prints and leopard...
it's just something I can't stay away from. These sandals add the perfect
touch of leopard to almost anything- they're new at Zara (picked them up this week)..

Weekend is here! So excited for it!
Celebrating my niece's birthday tomorrow- she turned 1! So cute!
My sister did an amazing job with all her DIY decorations for the party; you'll
love 'em...
I swear, my sisters + brother constantly inspire me.

Hopefully I can post some photos of her DIY decorations that she made so you
guys can get cool ideas <3
Also, leaving for Pittsburgh tomorrow night after the party for work!
Fun weekend ahead.. and it starts right now.. 
so happy weekend!
xo







the Blues.

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Blazer: MiH Jeans  |  Shorts: Rory Beca  |  Tee: Gap (similar here & here) |  Sneakers: Converse 
 Bag: Alexander Wang | Sunglasses: Marc by Marc Jacobs (cute ones here & here)

Photos by: Temoc Gonzalez

Hi guys!
 So bummed I wasn't able to post yesterday due to a couple of things:
1. I'm currently in Pittsburgh, PA working on a photo shoot since Sunday
and
2. My laptop and internet haven't been cooperating with me while here
so it was hard to put up a post yesterday! Bummer.

Anyway, since the weather is getting warmer- I opted for these cool denim shorts and
since I've been so into short suits lately, I paired them with my current
 fave blazer for a dressier look..
I was wearing wedges with this outfit, but I had to run around and do a lot of walking that
I threw on my Cons instead.. and well, you know that's more my steeze anyway ;)

Gotta run, I have a 9:00 am call time!
See you back in LA,
xx






Neon Pop.

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Dress: BCBGMaxAzria  |  Blouse: Madewell  |  Bracelets: (1) Alimonada, (2) Alimonda + (3) Wanderlust & Co.

photos by: temoc gonzalez

I'm back in LA! Home sweet home.. feels great to be back! 
It was a super long weekend, working long hours but I was lucky enough to work with
a super AMAZING team and brand that it didn't feel like work. 
I love when that happens.
 <3

I've had this dress for a while now and it's one of my faves but hardly ever wear it so 
I felt like pulling it out last week for NYLON Mag's party! 
I threw on a button up to cover some skin and to add a pop of color instead..
this definitely works for daytime wear too- just add a pair of oxfords!
xx





Bun.dle of Joy.

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Jacket: Zara (current)  |  Blouse: Cotton On  |  Shorts: Kill City (cool ones here + here
  |  Sandals: Zara (current)  similar here, here + here 
|  Bag: Vintage Gucci  |  Shades: Karen Walker

photos by: rosie reyes

Lately, I've been so much on the go that my looks have to be easy and super comfortable..
(and kind of repetitive at times, sorry!)
Been craving to wear heels/wedges actually since I haven't recently..
but since I scored these amazing leopard sandals last week, 
I don't mind not wearing heels at all! Besides, let's be realistic.. not everyone
wears heels every single day, at least I don't.

Anyway, starting my workout class tonight and I couldn't be more excited! All weekend
i'll be at the beach working out too! So I'm mentally preparing myself for 
a sore body- can't wait.

Off to work, answer emails (im so behind, so sorry I haven't gotten back to you yet!) and
to spend the day with my mom! Getting mani/pedis and doing a little shopping!
xx





Insta-Juless

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My look after a photoshoot I did with Rue magazine and GAP; wearing Ray Bans and red lipstick.

My morning treats: fresh strawberries, heart shaped cookie, cherries, pretty flowers and ipad2.

Comfy-chic for the day: DVF flats (cute ones here) and skinnies!

New jewels for Jules from Lauren Elan.

Look of the day: Equipment blouse via Cakewalk Style Shop, H&M necklace, Ray Bans and Marc Jacobs bag

Pretty and delicious cupcakes from Frosted in Long Beach- one of my faves!


Deciding on which Essie polish to get for my manicure while catching up on my fave mags.

Last day of shooting in Pittsburgh! So fun!
Make-up station at the shoot with the amazing Eric Polito!

Cool hats displayed in the house we were shooting in! Creative <3

Sittin' in traffic shot!

Amazing Vietnamese food from XoiaEats in Echo park. <3

Having fun at the Santa Monica pier- always a fresh of breath air to spend the day there!

A few snippets via my Instagram (follow me @sincerely_juless) that I hope
you will enjoy!
Since getting the iphone recently, I've been snapping a lot more photos- it's a lot more fun
and easier than having to take photos with your ipad or blackberry.
Anyway, remember to have fun over the weekend and enjoy the company of
friends and family- put away the phones! ;)

I'm off to start my day/weekend,
kisses
xx




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