(all photos found on tumblr and pinterest)
Hi everyone!
So I'm really, really excited to fianlly talk about and be working on this amazing campaign
with none other than, Cotton- you know the Fabric of Our Lives?
with none other than, Cotton- you know the Fabric of Our Lives?
Ok well, last year they hosted Cotton's 24 Hour Runway Show in South Beach, where
it's purpose was to showcase the versatility of cotton through putting together 1,440 looks
down the runway (one look per minute!-wow!) and show how cotton can be
worn day in and day out- all day.
it's purpose was to showcase the versatility of cotton through putting together 1,440 looks
down the runway (one look per minute!-wow!) and show how cotton can be
worn day in and day out- all day.
This year it's bigger and better!
We are starting off with the Road to the Runway, where six fashion
influencers (that's where I come in!), each representing a
different region of the country, will help Cotton's Style Search Squads
influencers (that's where I come in!), each representing a
different region of the country, will help Cotton's Style Search Squads
narrow down the coolest street style shots from all around the nation.
We will be choosing 8 finalists from each region:
I'm of course representing the West region- woot, woot!
Carly Cristman of Carlycristman.com is representing the Midwest
Lisa Warninger of Urban Weeds represents the Northwest
Katy Atlas of Sugarlaws is coming from the South
Mattie James of Mattieologie from the Southeast
and Keiko Lynn of Keikolynn.com representing theNortheast
We will be choosing 8 finalists from each region:
I'm of course representing the West region- woot, woot!
Carly Cristman of Carlycristman.com is representing the Midwest
Lisa Warninger of Urban Weeds represents the Northwest
Katy Atlas of Sugarlaws is coming from the South
Mattie James of Mattieologie from the Southeast
and Keiko Lynn of Keikolynn.com representing theNortheast
the final 48 finalists will be competing against each other to battle
out 6 final spots to win the ultimate spot at the end of the Road to the Runway...
which is a dream package!
out 6 final spots to win the ultimate spot at the end of the Road to the Runway...
which is a dream package!
Above are some cool inspiration photos that made me think of my region's style + vibe.
Totally laid-back chic.
So my role as a fashion influencer is to help the Style Search Squad capture great street style shots from my region- I have to make sure each photo truly captures the essence of the West coast style.
I will be guiding and helping the team with anything relating to my region through the final stage- the 24 Hour Runway show!
So excited to be a part of this campaign- its going to be so much fun having you guys on board helping me pick the winners all through the end of the campaign in March!
The other fashion influencers and I met a couple weeks ago when I was
in NYC at the Cotton offices; and it was great to be surrounded by such sweet
girls as well as the amazing Cotton team!
See you guys on the Road to the Runway,
xo
